Is your company's reputation as a reliable partner important to you? That's exactly the reputation you can additionally improve with Instagram: If you show yourself genuine and approachable, you will reach more people. This has two advantages:
Instagram makes your business better known to potential customers and builds trust: Show what services you offer and how you work. As soon as potential customers need your services, they will remember you. And they will approach you. Because they know from Instagram: Your company works cleanly and reliably.
Customer acquisition can also be an issue when your Job books are just full to bursting: For example, if you would like to have a different clientele. For example, Jobs that are more effective because you don't have to travel to ten customers in one day, but work on the same construction site for several weeks.
As indicated above, Instagram is ideal for trade businesses that have vacancies. Many young people use Instagram as a source of search and information. This is your chance to show who you need and what working in your business is like. You can use Instagram to arouse the curiosity of potential applicants !
If the first thing you think of when you think of Instagram is photos of food and travel, we'll tell you: Instagram is perfect for crafters. Because at the end of the workday, you can see what you've accomplished. And that's exactly what you can show with photos and videos on Instagram.
These two points are important for your Instagram posts to be seen:
Think of Instagram like a retail store: When you enter the store, you expect to see products on the shelves and a person there to ask questions. That's exactly how it should be on your Instagram account: upload new posts regularly. Take time several times a week to respond to comments and messages. This regularity and reliability will help you gain new followers bit by bit.
![[Alt text:] Being active regularly is important for your Instagram account to grow.](https://assets-global.website-files.com/5e6655a979dc5b4be3b1ced9/641d70a913714b00fd84554c_instagram_handwerker02.jpg)
Whether it's a private individual or a craft business, today we can all start Instagram accounts and upload pictures. This ensures that the Internet is full of content. Another word for it would be: Information overload. Because of this, you can't expect people to find your profile automatically. It's a give and take:Be active, reach out to other Instagram users. Just like in real life: leave comments on other accounts, follow potential customers. Instagram thrives on talking to each other and the feeling: We are interested in the same thing!
Don't have time for social networking? With the following tips, you can reduce the amount of time you spend. And make sure at the same time that the effort is worthwhile.
What do you want to achieve on Instagram? Do you want to gain clientele? Get more job applications? Or educate people about your profession? Come up with a goal. So that it's clear from the start why you're freeing up valuable time.
In the second step, write down which target group you want to address. Target group is a marketing term. If you want to address everyone, you end up addressing no one. Because no one really feels addressed. Record who you want to reach on Instagram with a few key points. We have two short examples for you:
- Young people who will soon be finished with school and are interested in an apprenticeship.
- Home builders who want to have an environmentally friendly heating system.
It's important that you know your target audience. This makes it easier for you to upload suitable Instagram posts. After all, the building owner is not interested in vacancies in your company. But the student is!
Your goal and audience will tell you what to talk about on Instagram. Before you start, determine which topics fit: Do you want to showcase your employees on Instagram? Do you want to show your workday? Finished jobs? Or do you want to build an informative account and show, for example, how to replace a sealing ring on a faucet?
Why narrow it down to topics? So that the time you free up for Instagram is actually meaningful. You want it to be worthwhile!
Here are a few theme ideas:
Target group: Students who are looking for an apprenticeship position
- Reel: Film a video that shows a realistic picture of what the first day of work at your facility is like.
- Story: Your current apprentices show what they experience on the construction site or in vocational school.
- Upload a post with the job description.
Goal: Attract new customers in the region
- In a post, answer a common question you get asked over and over again with customer inquiries.
- Before and after picture: Upload a post showing a customer Job. In the before state and the after state. You probably have these photos saved in the documentation in the Meisterwerk app anyway. If you want to use them for Instagram: Ask your customer if you're allowed to.
- Prove your expertise, for example in an article about the energy transition.
- Show how you are committed to your region in a story.
This is what it looks like at @meisterwerk_official, for example:
As mentioned earlier, many people use Instagram as a search engine. Use about five to ten hashtags. Choose the ones that fit the topic of the post.
Info: What are hashtags?
Hashtags help you show up in search results for the appropriate topic or query. Hashtags look like this:
#electrician
#womenincrafts
#craft
You can write it directly in the text of the Instagram post:
You have a lot to do. Marketing can get lost in the flood of Jobs. Whether it's your boss or your staff, decide from the start who's going to take care of Instagram. If the distribution of tasks is clear, it increases the likelihood that you will achieve your goals.
One final note:
5. How much time does Instagram take? What is the best time to post?
These are frequently asked questions. We say: It depends. It depends on how much time you can carve out. Two hours a week is already a start.
Do you have vacancies and problems filling them? Then it's worth investing more time in Instagram and publishing more posts. This takes about half a day to a full day per week.
Instagram is marketing that appeals to the eyes and is therefore ideal for Tradesmen: because you can show finished results of your work .
You will need some time and patience while building the account. Two things are especially important: upload posts regularly and be ready to talk. But it's worth the effort: your Instagram account will help you attract new customers or employees.
