There is a shortage of apprentices, journeymen and women, and master Tradesmen and women everywhere: The skilled labor shortage will continue to affect the skilled trades in 2023. In total, there is a shortage of more than 60,000 skilled workers. This affects almost all skilled trades - from heating construction to electrical engineering. Conversely, this means for the skilled workers: We have an applicant market. They can choose where they work.
As an employer, you can use various measures to increase the number of applications: One is positioning yourself as an attractive employer that pays for further training or offers flexible working time models. In Job for interested parties to learn about these conditions, your company must be visible. That's why good job ads are so important for the skilled trades: The fewer skilled workers there are, the better the job ads have to be. So that your business stands out from the others and you also reach the few people!
→ Read more: How to counteract the shortage of skilled workers in the skilled crafts sector
Due to the shortage of skilled workers, you don't have the luxury of job seekers sitting quietly in front of their computers, intensively scouring job boards. In the skilled trades, you need to attract the attention of people who already have a job but want to switch. They have less time and are more likely to look for open positions in between. That's why it's important that your job ad is clearly laid out.
Interested parties should be able to quickly grasp: These are the benefits and opportunities they receive in your business.
Prefer to get information from videos? Watch now:
In Job to present your company as attractively and authentically as possible, you should answer a few questions beforehand. Only then start writing the text. This will make it more informative and clear.
Is it traditional and conservative? Do you have a lot of experienced employees? Or are you more young and dynamic? What makes your company stand out? What sets it apart from other companies?
In what mood do employees start their working days? What does the workforce like to do together? How do you deal with mistakes and successes?
Are employees allowed to manage their own projects? How much responsibility do they bear?
Are there flexible work hours? Four-day week? Part-time opportunities? Does your craft business support young families?
How many vacation days do employees receive? How high is the salary? Are there structured salary levels?
Determine what criteria applicants should meet and what is just the cherry on top of the cake. Criteria include: Type of training, knowledge, work experience and driver's license class.
trade businesses can find new employees in various places, such as online job boards or social networks. Tip: Publish the job ad directly on several job boards. That way you will reach more people.
→ Get to know the 7 most important job boards for skilled crafts
You have creative freedom when designing and formulating your job advertisement: Adapt it as clearly as possible to your company. Skilled employees should be able to get a realistic picture of the job and the company.
When it comes to structure and content, we recommend that you stick to the classic, tried-and-tested structure. This ensures that you list all the important points. It also makes the job ad easier to read: interested parties will find the information they are looking for more quickly.
The structure of a job advertisement looks like this:
The text of a good job ad reads smoothly, crisply and lively. Even as they read it, interested parties should think, "Whoa! Sounds like a good job! I want that!"
Here are 5 tips on how to write such texts:
When writing, observe the General Equal Treatment Act and formulate the texts neutrally:
- People feel particularly emotionally addressed by pictures. Include a "This is what your day with us could look like" section in the job ad: Show the company with photos or videos. Or give an insight into concrete work tasks: Show an employee's schedule, for example from the Meisterwerk app. However, make sure that no sensitive data of the employee or the clientele can be seen!
- Short interview: Let an employee get a word in edgewise and include a photo of him or her. What do you like about your job? Why do you like working for us?
- Do you have strong regional roots? Write the introduction in your dialect. That will stand out. But do that only in the introduction: the rest should be in High German. So that people who don't (yet) know your dialect can also find all the information.
A good job ad is informative, clear and eye-catching. It gives interested parties the feeling: This is a good job! The job fits me!
You have finally hired new skilled workers? Improve collaboration with the Meisterwerk app: Bye-bye, constant note-searching! Organise and plan so that your workforce performs at its best.
- On the construction site, in the office or on the road: Your team always has all the important information about the job at hand.
- A subproject is done? A deadline postponed? All stakeholders receive the updates in real-time.
- Your employees communicate quickly and comprehensibly via the app.
