Questions and answers about selling a craft business and increasing its value

Where can I get help selling my craft business?

A first point of contact for a planned sale of a business is the responsible Chamber of Crafts. They will advise you free of charge and in a legally secure manner on all aspects of taking over a business. Furthermore, specialized tax and legal advice will also help you.

What is the value of my craft business measured by?

The value of your craft business is made up of various factors. These include key figures such as turnover, the equipment of your business, which includes the vehicle fleet, tools and machines, but also structural aspects such as the dependence of the business on the owner or the status quo of digitalization.

How do I increase the value of my craft business?

There are several steps you can take to increase the long-term value of your craft business. These include:

  • Reduction of the dependence of the business on the owner
  • Transparent and traceable operating processes
  • Strengthening customer relationships
  • Enlargement of the customer base
  • Improving employee retention

Have you already thought about retirement? The chances of you answering this question with "Yes!" are good: In Germany, a large proportion of owners of skilled crafts businesses are already over 50 years old.1 But there is one thing in particular that needs to be clarified before retirement: succession. Many Tradesmen and women do not usually take enough time for this. A mistake! "Company succession takes time and it needs planning. Owners need to develop a strategy for how to proceed with their own business," says Thomas Nehls, an expert in business brokerage at the Mercato Group.

 

Anyone who cannot or does not want to bequeath the business within the family must therefore think about selling the business four to five years in advance. In the course of this, it is relevant how the farm value is determined.

If you want to sell your own craft business, you should plan four to five years in advance at best!
If you want to sell your own craft business, you should plan four to five years in advance at best!

To determine the operating value

There is no such thing as a universally valid operating value. In practice, this means that various methods exist for determining a financial value. The AWH method has become established for the skilled trades, as it takes into account the special features of small and medium-sized skilled trades businesses. In addition to the earnings and the fixed assets of the business, this includes the dependency 

  • by the holder
  • from the employees
  • from the existing customer base
  • From suppliers
  • from the current service offer

Caution: Regardless of an estimated size, demand always determines how much you can charge for your craft operation

Tip: A perfectly Organised business is literally worth its weight in gold. The Meisterwerk app helps you not only to digitise your craft business, but also to optimize your workflows and your communication.

How to increase the value of your craft business

Since a business handover is usually prepared and planned many years in advance, you can increase the value of your business even further in the remaining time. Various short- and long-term measures are available to you for this purpose.

Long-term measures to increase the value of your business

Selling a craft business is not a sprint, but a marathon, as succession consultants like Thomas Nehls know. That's why it pays to invest in value-enhancing measures that will have an impact over the coming years. These include:

  • Skilled workers: Since your employees have to be taken on, buyers naturally look for businesses with qualified skilled workers. Regular training and continuing education increase the expertise in your team.
  • Customer base: A business that has as large and loyal a customer base as possible is worth more than one that depends on a few clients. With targeted marketing, you become visible and attract new customers.
  • Range of services: The more diverse your range of services, the more potential customers will benefit from your services. But be careful: Quality comes before quantity. Only offer services that you and your team really know how to provide.

Long-term measures to increase the value of operations are: Investment in skilled labor, a broad customer base and a diverse range of services.
Long-term measures to increase the value of operations are: Investment in skilled labor, a broad customer base and a diverse range of services.

Short-term measures to increase the value of your operation

Even by making small changes, you can achieve great things in terms of value increases and ensure that your business continues to run smoothly after you leave. This is a very important aspect of the handover, as Thomas Nehls knows from years of experience: "Often businesses are tied to the person of the owner, which can lead to problems when selling." The good news is that you can start today and make a big difference with these two measures.

Short-term measures to increase the operating value are the optimization of the operating administration as well as the digitalization of the operating processes.
Short-term measures to increase the operating value are the optimization of the operating administration as well as the digitalization of the operating processes.

  • Optimization of business administration: If your craft business is efficiently Organised and thus no longer dependent on you, this makes it easier to take over - and increases the value of the business. Standardized processes help!
  • Digitization of operational processes: Digital tools simplify the day-to-day work of you and your employees on the construction site and in the office. Special craftsman apps or software not only save you time, but also increase the value of your business.

Value enhancement made easy with the Meisterwerk app

With the Meisterwerk app, you digitise and structure your business. This pays off later in the sales revenue!
With the Meisterwerk app, you digitise and structure your business. This pays off later in the sales revenue!

With the Meisterwerk app, you can kill several birds with one stone when it comes to increasing the value of your business. Thanks to the intuitive app, you can easily map your processes digitally and Organise your business with just a few clicks. And if one day you no longer do it yourself, simply hand over access to your successor.

Take advantage of these features:

  • Manage job planning and deadlines
  • Map internal processes
  • Share information with employees
  • Record work hours

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