Instagram and video formats are more popular than ever, and it's not just about private interests: 90% of accounts on Instagram follow at least one business. And more than 500 million people watch Instagram videos every day. What's more, 84% of consumers say they made a decision to buy a product or service after watching a video.
We've compiled a list of all the video formats for the Instagram platform to help you post smoothly and get the most impact:
With Instagram Stories, you can post content more frequently without cluttering your feed. Stories are especially good for behind-the-scenes looks. Do you have a job site going on right now and want to show your colleagues what tools and/or materials you're using? Or you want to give an insight into your company culture or a live team event? Then Story is just the right place to document it.
As with Snapchat, Instagram automatically deletes Stories after 24 hours. But you have the option to keep the Stories from the archive to your highlights.
Make sure that your content looks authentic. Unlike feed posts, which should be prepared a bit, not everything has to be perfect here.
Feed videos were initially not allowed to be longer than 60 seconds, which is why Instagram introduced the IGTV format. The videos here can have a duration of up to 60 minutes and are listed in the profile under a separate tab. You have published an image film of your company on your website? Then you should proudly present this on every available platform as well and is perfectly suited for a feed video.
The difference from other video formats on Instagram is that reels are created from multiple videos. In addition, the sound and other animation effects play a crucial role.
Reels are stored in your account under a separate heading. The reel format is very similar to the functions of TikTok. You can create 15-second video sequences with sound and effects within the app. You can publish reels both in the feed and as a story.
Fun and creativity are the Job of the day here. You've Jobed a new tool and want to share the unboxing or you're organizing a meeting with colleagues? Then go for it!
As the name suggests, Instagram Live is a real-time format. In this format, you hold a live chat with your followers. Live videos are particularly suitable for Q&A sessions or for taking your followers to an event. Some also give regular training sessions in this sense or talk to colleagues about certain specialist topics. The live videos can then be saved and published as IGTV on Instagram, so that viewers who join later can still watch the video.
Tip: Always keep these questions in mind when planning video projects on other social media platforms.
You now know what different formats there are on the social media platform Instagram, what post content is suitable for them and how to prepare them. Now all you need is courage, willpower and a little practice.
We wish you much success with your videos on Instagram!