Filling the gap left by the retiring highly trained specialists is the greatest challenge for the skilled trades over the next two years. Recruiting new skilled workers, training them and then retaining them in the company with pleasure must be tackled with full focus in every company. Otherwise, the only consequence will be to shrink.
In this article, we would like to introduce you to a successful way of "inspiring employees for their own company":
If anything has really proven to be a gamechanger in the field, it's presenting yourself as a craft business in an impressive image film.
According to insider forecasts, videos, i.e. moving images, are THE medium that we will use in the future for the most part, especially in social media for information and ultimately decision-making.
Much more than in a picture, a video conveys What actually is. What makes this craft. Who are the people who work for this company. Here it becomes clear within seconds whether motivation is posed or totally authentic. We can get an idea within a few minutes whether we see ourselves in the company or not.
If the image film is successful and everyone feels good about it, then you should share it on your website, job boards, as well as all available social channels (Youtube, Facebook, Instagram, etc.).
If it conveys an authentic excerpt from your everyday work and team life, the first applicants will certainly soon become curious and introduce themselves.
"We have recently had a number of image films made of our company. In addition to our job advertisements in job boards, we also attached our image film to the job advertisement in COLLABORATION with the job center. The reaction was: I have seen the film, now I know everything, when can I start? It took us a lot of time, effort and, of course, money, but it works and now the applications just flutter in," one customer tells us.
Of course you can do it yourself. With today's smartphones, you don't even need a camera. And of course it can be fun. But don't underestimate how much work it takes to make a film like this. That's why we recommend you work with professionals. You pay for it, but in return you get good quality and can concentrate on your craft.
Set a budget from the beginning that you communicate to the agency or freelancers. The following applies: Not every film needs equally expensive technical effects, special actors or film locations. Luxury and efficiency should be well weighed. We recommend comparing different providers first. Colleagues who have already gained experience can help here.
In our example, it's clear that you want to get potential employees excited about your company . But if you plan to shoot several videos at once, you should think about the different target groups you want to address and the message you want to convey.
Customers, business partners, employees or the press? Should the family history of the company be told, a product shown in practical use, COLLABORATION with business partners explained or a training platform for employees set up?
If you want to inspire potential employees for your team with the video, then the choice clearly falls on the image film. If you shoot several videos at once, you should always keep in mind: don't tell too much. A short, self-contained story gets your message across best.
If you have hired a professional agency for the video shoot, you also have a competent partner in terms of legal protection at your side. They usually take care of everything that needs to be done.
The most important laws that must be observed are the Copyright Protection Act, the State Media Act, the Federal Data Protection Act and the Telecommunications Act, respectively.
Any person featured in the video, whether intentionally or unintentionally, must provide written consent for the video to be published. Filming in public places must also be approved. This includes shopping malls, office buildings and restaurants. Often, the city or municipality must also be informed.
When it comes to copyright, it's not just music that needs to be considered. Also sights, architectural buildings, brands or logos may not be used in the video without permission. Sometimes a "copyright sign" is enough, sometimes you have to buy the right.
Here we go 🙂