Filling vacancies is currently one of the biggest challenges for a skilled crafts business. Especially when it comes to skilled workers with professional experience, the job market is empty. Potential applicants who want to attract your attention therefore already have a job. For your job ad, this means: It must provide convincing reasons to convince!
For this we have put together 5 tips for you:
As an employer, the first question you should ask yourself is: What do I have to offer the applicant? Particularly in Job to appeal to the group of people who are willing to switch, you must clearly highlight the advantages of your company.
These can be very different areas. For example, the further training of your employees or flexible work hours. The philosophy of the company or the unconventional team can also be the focus. You then need to formulate a good slogan to attract the right applicants.
Your employees work well together and the atmosphere in the team couldn't be better? Then show that in your job advertisement. Many applicants want to know who they will be working with in the future. Moreover, authentic pictures of people trigger emotions and attract attention. And that's what a job ad is all about.
Your job advertisement should be a mirror of your company so that applicants can get an idea of their future workplace. It's no use pretending to be cheeky and hip if the company is actually conservative. Otherwise, the wrong applicants will come and you may have a lot of attention, but in the end, no new employee - and certainly no top performer. Stay authentic and show yourself and your company as it is.
A job advertisement only throws a brief spotlight on you, your company, and the job you are offering. So you should concentrate on the most important things in the wording. Long lists of the skills you expect from an applicant have no place in a job advertisement. Instead, you should briefly summarize in two to four points what your company can offer the new employee.
Of course, you should list the most important skills you expect as well, but it should be balanced. After all, your most important goal is to arouse the applicant's interest. More details about your requirements and the tasks in the new job, you can explain on your website.
The next step is to get the interested parties to make contact. Here, you should definitely remove all inhibitions. Ensure confidentiality, offer an initial non-binding contact, ask for unsolicited applications. Perhaps the interested person does not necessarily fit the advertised job offer, but would still be a valuable employee.
If you place little or no value on school reports, then you should also mention this. A bad school report can be a hurdle. However, if I know that my 5 in German doesn't matter, I'm much more likely to apply.
trade businesses have the advantage that they place less emphasis on formal processes than industry. This is attractive to many applicants, so you should take advantage of it.